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| F1’S FIRST LADY-Monisha Kaltenborn |
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What's more, she's of Indian origin. Monisha talks to Car India in an India exclusive interview, giving us an insight into her work and shares her views on Formula One
Interview: Piyush Sonsale
Photography: Sauber Motorsport AG
Car India: What are the challenges you face in Formula One as the CEO of a racing team?
Monisha Kaltenborn: The challenges in Formula One for me are basically on three different platforms. One is the technological side, wherein we have a clear set of technical regulations. At the same time, we want to be innovative and find a way to maximise our performance within that framework. So there are many areas you have to be clever about to find the most and be better than your competitors. The second is the commercial side of it, wherein we act like any other commercial entity. We have to make sure we have enough means to be able to do our development and for a team like ours, more funds means more development, which results in better performance. Since we have a very good infrastructure, we now have to focus on generating more funds. And all this under the umbrella of a competition, which is an area where you simply can't control everything. You can come prepared, you can have your strategies, but the outcome of the competition depends on all the people and, maybe, even external factors. All these areas form the challenges we have in Formula One today.
CI: Please take us through your typical race weekend.
MK: For the European races, we fly in on Thursday morning. We use the day mostly for work with the media, PR, preparing ourselves for the weekend and getting an update on all that happened since the last weekend. In the evening we generally have an event with our partners or with the media. From Friday onwards we are completely focused on the current race weekend. We start with the free practice sessions. We discuss with the drivers the issues we are facing here. Friday evening is when we look at our strategies for qualifying, the conditions and how we can react to those. Saturday is devoted to qualifying and, in all that, we always try to find some time for photo shoots and meetings with the teams, the FIA or the commercial right holders, depending on the issues we have. It's a very busy weekend actually and you don't realise how quickly you reach the race day and how quickly even that's over!
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